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Fender American Design Experience

From their modular designs to their interchangeable pickups, Fender guitars are made to be personalized. Now you can become a part of this rich tradition and turn your own vision into reality with the new Fender American Design Experience.

Use Fender‘s new American Design guitar builder interface to design your very own, personalised guitar or bass and they will build it for you in their California factory! The great news is that lefties haven’t been omitted – and there’s no up-charge either. At the moment the choice of options isn’t exactly overwhelming, but you can still come up with some pretty unique designs with what is available. There’s even an option to add custom neckplate engraving for $25 extra. I was able to come up with the HSS Strat below within a few minutes, which came in at a respectable $1850 including hardcase and quite a few upgrades.

Fender American Design Experience

Once you’ve designed your dream Fender you can either save and share your creation, download a sweet high resolution desktop wallpaper, or you know…buy it! At the time of writing this service only offers Strats, Teles, Jazzes and Precisions and unfortunately they will only ship to the USA – although obviously there are ways around that.

Now if only they’d see it fit to add Jazzmasters, Mustangs, Jaguars and the like to this… 😉

Thanks to Dean on our Facebook page for the heads-up about this exciting new service!

Check it out for yourself:
Fender American Design Experience

10 replies
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  1. JBFairthorne
    JBFairthorne says:

    Additional note: It could be worse, you could be a Canadian lefty like me and not have access to these products even though some guy a 3 hour drive away DOES. I’m actually in the market for an “upgraded” American Standard Tele and the 3 colours with 2 different necks (for a whopping total of a choice of 6) isn’t really doing it for me. Oh, and let’s not forget the fact that the American Standards currently do not come with the modern saddles. I would LOVE to have access to this option even if it’s still in it’s infancy. There’s just something that seems wrong about buying a brand spanking new American Standard for $1250 and immediately having to sink another $300-$400 to upgrade the pickups and swap out the saddles. Not to mention the fact that you now have a non-factory set-up which would actually reduce any possible resale value down the road.

    Reply
  2. Dean
    Dean says:

    I totally agree with JBF progress is progress they don’t wanna take any business away from the custom shop but i don’t think that will happen also i hope that this sticks around the more cool things they do the better loved how they but the newer american vintage necks the nice thick soft V.

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