Musikmesse : Fender Unveils New American Standard Series

For those of you who have been living under a naturally occurring solid aggregate of minerals and/or mineraloids (a rock), Musikmesse launches today!  Already there has been a ton of exciting news releases, including this tasty press release from Fender

For the first time in four years Fender has finally given its American Standard Series an overhaul (as soon as I buy one – typical!).  All American Standard guitars and basses now feature Fender Custom Shop pickups, aged plastic hardware, and the Telecasters now feature a comfortable belly-cut.  Check out the press release below…

Fender American Standard Series 2012 Press Release

Fender’s acclaimed American Standard series guitars and basses have been upgraded for 2012, resulting in the latest iterations of the company’s four archetypal instruments—the TelecasterStratocaster, Precision Bass and Jazz Bass guitars. They’re the same great best-selling go-to instruments they’ve always been, and now feature Fender Custom Shop pickups, as well as other distinctive new design touches.

Ideal for every gig from the garage to the club to the stadium, the American Standard Telecaster has been upgraded with a comfortable new body contour and classic-sounding Fender Custom Shop Twisted Tele (neck) and Broadcaster (bridge) pickups, making it ring more fully, brightly and crisply than ever. Left-handed model also available.

The American Standard Stratocaster has been upgraded with aged plastic parts and full-sounding Fender Custom Shop Fat ’50s pickups for the very essence of Stratocaster tone. Its high-output hot-rodded sibling, the American Standard Stratocaster HSS, has also been upgraded with aged plastic parts, with Fender Custom Shop Fat ’50s pickups in the neck and middle positions and a Diamondback™ humbucking bridge pickup for an added measure of muscle that makes it more graceful and powerful than ever. Both instruments are also available in a left-handed model.

The American Standard Precision Bass and five-string American Standard Precision Bass V are now upgraded with a seismic Fender Custom Shop ’60s Precision Bass split single-coil pickup, making the latest incarnations of the indestructible workhorse instrument that revolutionized popular music, stronger and more indispensable than ever. The four-string version also comes in a striking new Jade Pearl Metallic finish option, and both basses are available in a left-handed model.

The American Standard Jazz Bass, in right- and left-handed models, is now upgraded with Fender Custom Shop ’60s Jazz Bass single-coil pickups and a striking new Jade Pearl Metallic finish option, making the latest incarnation of our timeless bass hit sing, snarl, groove and growl more powerfully than ever. The five-string American Standard Jazz Bass V and the gracefully voiced American Standard Jazz Bass Fretless now feature the Custom Shop ’60s Jazz Bass single-coil pickups; the fretless model is also available in the new Jade Pearl Metallic finish.

For more information:
Fender Guitars Website

4 replies
  1. mcarp555
    mcarp555 says:

    It just seems wrong somehow to have a Tele with contours. I know it’s been done before, but doing it again doesn’t make it right.

  2. Addison
    Addison says:

    Wow, that press release is FLAWED… they need to $hi+can their marketing department. American Standard Precision V in lefty? Yeah right. A lefty American Standard Jazz bass in Jade Pearl Metallic? Keep dreaming. Musician’s Friend even has pictures posted of a lefty Jazz with a maple board that doesn’t exist, and Fender’s own website has pictures of a lefty factory fretless that also doesn’t exist. The fact of the matter is that Fender is offering the SAME TWO COLORS with the same rosewood boards of the same exact basses they’ve been offering for YEARS, and the only change is addition of the 60’s CS pickups. Whoopdy doo. Thanks a lot Fender, for another disappointing year where you will NOT receive any of my money.


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