Chances are, being a left handed guitar player you’ve probably heard of the famous Southpaw Guitar store. Afterall, if you search Google for ‘left handed guitar’ Southpawguitars.com is the number one result to pop up! This week David Kaplan of the Houston Chronicle interviewed the owner, Jim Duncan.
Left handed guitars are hard to come by, which is why Southpaw Guitars thrives.
What’s viewed as a bother for most music instrument stores is Southpaw Guitars’ reason for being. It has almost 1,000 left handed guitars in-house — acoustic and electric.
The Internet benefits Duncan greatly, enabling him to reach lefties around the world. His 30-year-old business quadrupled when he began selling online in the late 1990s, he said.
He expects to take in $1.2 million this year, and the store has generated about $1 million in sales annually each of the past eight years.
‘A great niche’ – Left Handed Guitars!
“He’s found a great niche, since about one out of 10 people is lefthanded. That’s one of the best niche businesses I’ve ever heard of,” said Irwin Miller, a counselor with the Houston chapter of SCORE, a group advising small-business owners.
Today, a small business almost has to have a niche, whether it’s by offering specialized merchandise or offering exceptional service or expertise, Miller said, because you can’t go head-to-head with a mass merchandiser.